PlayStation CEO Jim Ryan Finds Risky New IPs

It's not uncommon these days for video game projects to surpass the revenue and development costs of blockbuster movies. Projects are developed around the world to be broadcast on exclusive platforms or on multiple platforms. Cyberpunk 2077 for example, probably took quite a bit of money to release and it's slated to launch on multiple console platforms and even cross-gen releases. However, it is always risky to pour so much money into a video game without having a clear idea of ​​its performance.

Some games can be massive flops while others can thrive with a fanbase eagerly awaiting a sequel to hit the market. However, one thing is for sure, gamers aren't afraid to call a video game if it doesn't live up to their expectations. As a result, there is a fear of putting all that money into a project that will not be well received. Sony's PlayStation CEO is all too familiar with this as he talked about the risk of creating a new IP address.

Speaking with GQ PlayStation CEO Jim Ryan explained how the games cost a lot of money and while they had some notable hits on the PlayStation 4 based on new IPs, such as Horizon Zero Dawn, these IP addresses are very risky things. In order to spend the money, you have to really believe that the project will have a box office release.

“The problem with these hit games is that they need a box office release. They cost over $100 million to make these days and to be able to do that and bring new IP to market - which is very risky and and we've done that four times in the PS4 gen - you have to have a box office release. »

This is where indie games really exploded onto the scene. These are smaller projects and offer something new for players. Some games really take off and become massive hits while others can end up on some hidden gems lists. Unfortunately, for these big productions, it's less likely to see something that changes the formula too much and could spell financial disaster.

Source: GQ

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